5月30号 英文SEO实战派-西安SEO技术沙龙记录

周六下午，很充实的4个小时，一群小伙伴在热烈讨论SEO话题：产品、交易、流量思维火花碰撞，SEO、外链、流量优化话题比较有趣。

整个分享过程比较简约务实，全程没有冷场，大家都很互动参与，毕竟在搞流量面前，不积极，真不行。

短短48小时通知--拉群--沙龙分享进行，SEO圈内，有这种号召力的，真的没几个人能做到。

99%的参会者，都是第一次彼此见面。

周四中午，我知道这个消息，很突然，西安？ SEO在西安？

我反复看了2遍微信号，确认是西安，于是乎，积极联系John。做SEO的本身，大部分人属于“孤勇者”，不是埋头搞文章、就是连续2~4个小时发外链，坐一起谈谈彼此困境、吐槽，机会难得。

西安这里，技术沙龙不少，几乎每个月都有2~3场。

疫情之前，尤甚，大多在高新区这里为主 -- 年轻人、技术极客社区为主。

出海、独立站、aff、赚美刀、SEO这种，西安我还是头次听说线下，于是乎，积极准备了一番，也算是回馈社区的一个机会，毕竟John的微信号关注了好几年，一直在免费学习SEO分享经验。

简单说一下对John第一印象：John儒雅、亲和力，坦诚。有耐心，多年沉浸海内外SEO社区，能说得来英文，中文也不厌烦小白的SEO各种问题，很乐于助人。简单说，他属于一个SEO布道师。

以我的浅见，他属于和Zac类似的人，已经超过赚钱这种爬坡阶段了。 自己的一些流量数据，流量密码当场分享给大家，这种很令人震撼。

比如，John明明靠着男性魅力颜值和SEO技术，在Youtube上开个频道娓娓道来，轻轻松松吸粉几十k，这种长尾流量、收入更佳。 但是他这几年，非要搞这种线下的活动。我自己组织过技术活动沙龙经验来看，线下活动无论怎么收费、免费，也就仅仅是能包住成本而已，从简单盈利角度来说，短期内 得不偿失 -- 人力、物力、ROI比较低。

在PPT中结尾，他的梦想，不是月入*刀，居然是：“十年内，希望国际Google SEO舞台上，能出现来自中国的SEO优化大师”

就像《明朝那些事》一样，最后一段话，一下子，把境界拉升了一大截 。。。

Session 1： Bao的 Poject

Session 2： Rogers 外链经验

Session 3： John的 主场

现场分享了 流量-产品-交易的 JP Basketball案例，这个比较有趣。

应小伙伴强烈要求，又分享了2个PPT的精华内容，比原计划超了40多分钟。

推荐 9月份深圳的SEO会议

如果你关注SEO，或许2026年最佳一次密集SEO社区交流，在9月份深圳，人不多，几百人。 但是完整 周一到周五，吃喝玩乐，全都围绕SEO的人、SEO的话题、SEO的事儿，这个和国内周末匆匆忙忙1~2天培训 合影 打卡相比，更值得参加。

缺点是上班族，需要请假1周。

ShenzhenSEOConference.com

下面是AI生成的 英文版本记录

May 30: Notes from the Xi'an SEO Meetup for English SEO Practitioners

It was a very fulfilling four hours on Saturday afternoon. A group of friends had an energetic discussion around SEO topics: products, transactions, and traffic ideas kept colliding, while subjects like SEO, backlinks, and traffic optimization made the whole event especially interesting.

The whole sharing session was simple, practical, and focused. There was never a dull moment, and everyone stayed engaged throughout. After all, when it comes to traffic, if you are not proactive, you simply will not make it.

A Meetup Organized Within Just 48 Hours: Notification, Group Chat, and Event Execution

For 99% of the attendees, it was the first time meeting each other in person.

I heard the news at noon on Thursday. It felt sudden. Xi'an? SEO in Xi'an?

I checked the WeChat account twice to make sure it really was Xi'an, and then I reached out to John right away. Most people doing SEO are more or less "lonely warriors." They are either buried in writing content or spending two to four hours in a row building backlinks. So having a chance to sit down together, talk about each other's challenges, and vent a little is truly rare.

Xi'an actually has quite a few tech meetups, almost two or three every month.

Before the pandemic, there were even more, mostly in the High-tech Zone, with younger people and tech geeks making up the core community.

But topics like going global, independent sites, affiliate marketing, earning dollars, and SEO, this was the first time I had heard of such an offline gathering in Xi'an. So I made some preparations and treated it as a chance to give something back to the community. After all, I have followed John's WeChat account for years and learned a lot from his free SEO sharing.

A few words about my first impression of John: he is gentle, approachable, honest, and patient. He has spent many years immersed in SEO communities both in China and overseas. He communicates comfortably in English, and when beginners ask all kinds of SEO questions in Chinese, he never gets impatient. He is genuinely helpful. Simply put, he feels like an SEO evangelist.

In my limited view, he is similar to Zac. He has already gone beyond the stage of just climbing for income. The fact that he openly shared some of his own traffic data and traffic "secrets" on the spot was honestly quite shocking.

For example, with his personal charisma, appearance, and SEO skills, John could easily start a YouTube channel, talk in a calm and structured way, and attract tens of thousands of followers with ease. That kind of long-tail traffic and monetization might even be better. But over these past few years, he has insisted on running offline events like this. From my own experience organizing tech meetups, whether you charge money or make them free, offline events usually do little more than cover costs. From a pure profit perspective, the short-term return is not worth it. The ROI in terms of labor, time, and resources is relatively low.

At the end of his PPT, instead of saying his dream was to make * dollars per month, he said: "Within ten years, I hope to see world-class Google SEO masters from China on the international stage."

Just like the final lines in Those Ming Dynasty Affairs, that one sentence suddenly lifted the whole conversation to a much higher level...

Session 1: Bao's Project

Session 2: Rogers' Backlink Experience

Session 3: John's Home Ground

He shared the JP Basketball case, centered around the path of traffic, product, and transaction. That part was especially interesting.

At the strong request of the audience, he also shared the highlights of two more PPT decks, which extended the event by more than forty minutes beyond the original plan.

Recommendation: Shenzhen SEO Conference in September

If you care about SEO, then perhaps the most worthwhile intensive SEO community gathering of 2026 will be in Shenzhen this September. It will not be a huge event, probably just a few hundred people. But from Monday to Friday, everything, food, socializing, fun, conversations, will revolve around SEO people, SEO topics, and SEO business. Compared with the typical rushed one- or two-day weekend training events in China, where people take photos, check in, and leave, this feels far more worth attending.

The downside is that office workers would need to take a full week off.

ShenzhenSEOConference.com